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Integrations

Workato

Seamlessly integrate industry-leading email infrastructure without writing a single line of code
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Overview

With this connector, you can unify your communication strategy, accelerate execution, and deliver exceptional customer experiences—all while keeping your email operations flexible, scalable, and fully automated. 

  • Streamline Operations: Automate emails triggered by critical events in CRMs, support tools, or databases. 
  • Enhance Deliverability & Engagement: Rely on Mailgun’s enterprise-grade infrastructure to deliver messages securely, at scale, and with real-time insights into engagement (opens, clicks, bounces)
  • Reduce Manual Effort: Eliminate repetitive tasks and hand-offs by orchestrating end-to-end email workflows that connect your applications, data, and teams. 
  • Simplify Complexity: Empower business and operations teams to automate communication without writing code, while maintaining the observability and reliability IT leaders expect. 
Screenshot of Workato connector used to send an email via Mailgun

Key Features

Automate email communication around critical events like:  

  • Sending transactional or marketing emails directly from workflows triggered by events in CRMs, support tools, or databases.  
  • Triggering unsubscribe events with automated follow-up emails, helping you confirm opt-outs and provide preference center links.  
  • Triggering failed email delivery alerts, followed by retry workflows or email to internal teams to address issues quickly.  
  • Combining email with SMS in a single workflow — for example, sending an SMS follow-up when a critical email bounces or goes unopened. 
  • Triggering workflows based on engagement events, like opens or clicks, to move leads through nurture flows or trigger sales alerts. 
  • Triggering workflows when a new contact is added to a list, allowing real-time onboarding sequences or segmentation logic.  
  • Triggering flows from new log events, helping operations or security teams monitor critical email activity in real time. 

Use Cases

Popular ways teams use the Workato integration with Mailgun

Automated data hygiene

Mark hard-bounced addresses invalid in Salesforce or HubSpot and create a task for reps to update contact info.

Real-time sales alerts

Notify the account owner in Slack when a prospect clicks a Mailgun email link for instant follow-up.

Product-led growth workflows

Trigger targeted Mailgun emails when users complete in-app actions and add engaged users to nurturing sequences.

Financial automation

Send invoices via Mailgun when new ERP records are created. If a bounce occurs, open a Zendesk ticket for finance.
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How To Enable The Integration

How to set up the Mailgun integration with Workato

Connect your accounts, choose triggers, and launch your first workflow—no servers or custom code required.

  • Step 1: Connect your Sinch Mailgun and other app accounts in Workato.

  • Step 2: Select the trigger app to start the recipe.

  • Step 3: Pick the action you want the other app (or Mailgun) to perform. 

  • Step 4: Map the data fields to move information between apps. 

    Example: When a new Shopify order is created, send a transactional email via Mailgun; or when a Mailgun bounce occurs, create a task in Asana.

Why Sinch Mailgun

Why Choose Sinch Mailgun

Trusted deliverability

Rely on Mailgun’s proven infrastructure to deliver mission-critical emails to the inbox.

Developer friendly

Build, test, and scale email programs without limits using flexible APIs.

Scales with you

Mailgun supports high-volume sending for startups and enterprises, keeping costs predictable.

FAQs

Frequently asked questions about the Workato integration

Workato is an enterprise automation platform that connects over 1,000 apps through pre-built connectors and a low-code interface. You can automate workflows without heavy development work.

Workato uses Mailgun’s API to create bi-directional data flows. You can trigger actions in other apps from Mailgun events or send Mailgun emails from external triggers. 

No. You can build workflows with a drag-and-drop builder. Advanced users can add custom scripts if needed, but coding is not required. 

Any webhook event, including sends, opens, clicks, bounces, unsubscribes, and spam complaints, can start a workflow recipe. 

Yes. Workato provides encryption, SOC 2 Type II compliance, role-based access, and detailed audit logs to protect your data. 

The connector is free to use, but you need active Mailgun and Workato accounts. Workato pricing is tiered by workflows and tasks. 

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