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The Wayback Machine - https://web.archive.org/web/20190222042138/https://www.polygon.com/a/how-ea-lost-its-soul/

How Electronic Arts lost its soul

In 1982, Trip Hawkins founded Electronic Arts on the principle that the makers of video games ought to be treated like creative superstars. Within a few years, the company entirely abandoned that principle.

Story by Colin Campbell & Illustrations by Andres Guzman

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